In January we spent over $1 Million on Facebook ads in one of our businesses…
But don’t worry… I don’t expect you to believe me without proof…
Here’s the Amex statement for January…
And if you still don’t believe me or think I made this image up, then feel free to close the page, never return, and forget we exist…no offense taken.
I mean seriously, if you had told me one year ago, I wouldn’t have believed I’d be doing $1 Million in advertising in one month!
But advertising, marketing and sales is really what makes a business grow. So if you aren’t willing to spend time and money on marketing, you aren’t really expecting to grow your business.
(Visit www.AngelInvestorsNetwork.com/evaluation to get your free business evaluation today)
Now, I’ve run multi-million dollar organizations before, but they were all someone else’s, so I wasn’t involved in every aspect of the business.
With this business I’ve been very involved in everything.
Now, in full disclosure, this is an eCommerce business selling products online all over the world…
Not a coaching business, info business, or service business, but real products to real people.
During that time we did over $2.4 Million in sales, so our marketing cost was about 42% of sales.
Again, I don’t expect you to believe me (and honestly don’t care if you do), but here’s the Shopify dashboard just in case:
Okay, so I’m assuming if you’re still reading then you are at least somewhat curious what we did, how we did it, and what we learned, right?
Well what we did was simple:
Now, the important part you need to know are the lessons learned. If you are looking to scale a business, then these lessons will serve you very well.
I’ve run everything from a one-man shop, to a small healthcare practice, to a large division in a billion dollar company, and I can tell you these lessons serve well for all different size businesses.
(Want a free business evaluation? Head over to www.AngelInvestorsNetwork.com/evaluation)
And we simply used a Google Sheet to track it! You don’t need to be overly sophisticated to know your numbers, but you must know your numbers! We had to shut off ads and products within hours of turning them on, but wouldn’t have been able to without knowing our numbers.
Running a business is hard enough, but scaling a business significantly is a real challenge. There are so many little things that can go wrong and eat your lunch.
We don’t want that to happen to you, and if you’d like to someday be doing over $1 Million per month in sales (let alone advertising), then you need to really focus on shoring up your business.
This is the SSOS of running and growing a business…
If you want to learn how you can build and scale your business the right way, then head over to www.AngelInvestorsNetwork.com/evaluation to receive a free business evaluation and determine the red flags in your business!
Do you want to know what the biggest mistake is for any entrepreneur who is looking to raise capital?
Watch and find out!
As entrepreneurs, we strive to do our best every day. Our goal is simple: Show up, be authentic, and get the most out of the time we have. We call this being productive.
Living this way isn’t about just doing more and going faster. Instead, what is important, is the mindset and habits it takes to achieve the success we desire.
In this post, I detail three tactics to improve your productivity. As you read each one, consider how it will also benefit the people around you – your employees, co-workers, friends and family — people who may mimic your behaviors.
Here’s the secret to pacing yourself: Think, reflect, manage, then do.
As you think, ask yourself what you want to be known for. Keeping this question at the forefront of your mind at all times will give you the momentum you need to dig deep, and ultimately reach your goals while staying in tune with the kind of person you desire to be.
The next step is to reflect. This is a time of waiting and discerning the specifics. Make sure you know where you are headed. Have you put your plan on paper? Are your goals manageable and realistic?
As you begin to process all the steps ahead, don’t be afraid to break them up into smaller more manageable projects. By creating sub-projects with your end goal in mind, you are setting yourself up to enjoy the small victories along the way. These moments sustain your momentum as you continue moving forward.
Don’t burn yourself out by overwhelming yourself from the start. Give yourself the gift of taking your time to patiently walk, step-by-step, toward you goals.
Mentorship is one of the most important aspects of professional and personal development. Another way to think about a mentor is to think of them as your own personal productivity partner.
Make a list of three to five people in your life who have positively influenced you. What was it about them that you admired? Would you be willing to reach out to one of these people, and invite them into your life as a mentor or as your own productivity partner?
Productivity partners can help us build resilience, offer us time management and productivity tips, encourage us as we build our networks, and lead us into a new chapter of our lives. Identifying these people and nurturing these relationships will not only increase your productivity but it will also set you up for success in a way you never thought possible.
It is important to not only know what you are doing but also where you are headed. While you work toward your goals, never stop learning and growing. Research local conferences. Reach out to speakers coming to your area. Or sign up for a webinar. Not only will this expand your knowledge but it will also widen your network, and keep you at your best.
There are 1,440 minutes in a day. No more. No less. How we choose to use those 1,440 minutes directly affects our productivity. Keep your projected future in mind, and use those minutes to create the best version of yourself possible.
By incorporating these productivity practices into your everyday life, you will be amazed by the difference they will make. Take each day for the gift that it is. Remember to pace yourself, build your network, and always keep your future in mind. And that’s how you’ll get the most out of those 1,440 minutes.
NOTE: Nothing in this information is intended as Legal Advice.
Always seek the advice of a competent professional advisor or lawyer with any questions you may have regarding these matters.
The SEC has stated in the adopting release that the permitted notices will be similar to “tombstone ads” under Securities Act Rule 134, except that the notices are intended to direct an investor to the intermediary’s platform or funding portal through which the offering is being conducted, such as through a link directing the investor to the platform.
Advertising Restrictions The final rules prohibit an issuer (or person acting on behalf of the issuer) from advertising the terms of the crowdfunding offering, except for limited notices (similar to “tombstone ads” permitted under Securities Act Rule 134) that direct investors to the intermediary’s platform. Information in advertising notices is limited to:
In addition, issuers may communicate with investors about the terms of the offering through communication channels provided on the intermediary’s platform, provided an issuer identifies itself as the issuer in all communications.
The final rules also do not restrict an issuer’s ability to communicate other information that might occur in the ordinary course of its operations and that does not refer to the terms of the offering.
While the final rules do not provide a safe harbor for regularly released factual business information so long as it does not refer to the terms of the offering, the adopting release notes that issuers may generally look to the provisions of Securities Act Rule 169 (which permits non-reporting issuers engaged in an initial public offering to continue to publish regularly released factual business information) for guidance in making this determination in the Regulation Crowdfunding context.
In addition, the final rules do not restrict an issuer’s ability to communicate other information that might occur in the ordinary course of its operations and that does not refer to the terms of the offering.
As stated in the Proposing Release, we believe that this is consistent with the statute because Section 4A(b)(2) restricts the advertising of the terms of the offer.
The Commission has interpreted the term “offer” broadly, however, and has explained that “the publication of information and publicity efforts, made in advance of a proposed financing which have the effect of conditioning the public mind or arousing public interest in the issuer or in its securities constitutes an offer…” In this regard, we also note that Securities Act Rule 169 permits non-Exchange Act reporting issuers engaged in an initial public offering to continue to publish, subject to certain exclusions and conditions, regularly released factual business information that is intended for use by persons other than in their capacity as investors.
Issuers should generally look to the provisions of Rule 169 for guidance in making this determination in the Regulation Crowdfunding context.
SEC Release 33-9974, p. 144 (2015) (footnotes omitted).
Rule 169 – Exemption from sections 2(a)(10) and 5(c) of the Act for certain communications of regularly released factual business information.
Preliminary Notes to Rule 169:
1. This section is not available for any communication that, although in technical compliance with this section, is part of a plan or scheme to evade the requirements of section 5 of the Act.
2. This section provides a non-exclusive safe harbor for factual business information released or disseminated as provided in this section. Attempted compliance with this section does not act as an exclusive election and the issuer also may claim the availability of any other applicable exemption or exclusion. Reliance on this section does not affect the availability of any other exemption or exclusion from the definition of prospectus in section 2(a)(10) or the requirements of section 5 of the Act.
3. The availability of this section for a release or dissemination of a communication that contains or incorporates factual business information will not be affected by another release or dissemination of a communication that contains all or a portion of the same factual business information that does not satisfy the conditions of this section.
(a) For purposes of sections 2(a)(10) and 5(c) of the Act, the regular release or
dissemination by or on behalf of an issuer of communications containing factual business information shall be deemed not to constitute an offer to sell or offer for sale of a security by an issuer which is the subject of an offering pursuant to a registration statement that the issuer proposes to file, or has filed, or that is effective, if the conditions of this section are satisfied.
(1) Factual business information means some or all of the following information that is released or disseminated under the conditions in paragraph (d) of this section:
(i) Factual information about the issuer, its business or financial developments, or other aspects of its business; and
(ii) Advertisements of, or other information about, the issuer’s products or services.
(2) For purposes of this section, the release or dissemination of a communication is by or on behalf of the issuer if the issuer or an agent or representative of the issuer, other than an offering participant who is an underwriter or dealer, authorizes or approves such release or dissemination before it is made.
(c) Exclusions. A communication containing information about the registered offering or released or disseminated as part of the offering activities in the registered offering is excluded from the exemption of this section.
(d) Conditions to exemption. The following conditions must be satisfied:
(1) The issuer has previously released or disseminated information of the type described in this section in the ordinary course of its business;
(2) The timing, manner, and form in which the information is released or disseminated is consistent in material respects with similar past releases or disseminations;
(3) The information is released or disseminated for intended use by persons, such as customers and suppliers, other than in their capacities as investors or potential investors in the issuer’s securities, by the issuer’s employees or agents who historically have provided such information; and
(4) The issuer is not an investment company registered under the Investment Company Act of 1940 (15 U.S.C. 80a-1 et seq.) or a business development company as defined in section 2(a)(48) of the Investment Company Act of 1940 (15 U.S.C. 80a-2(a)(48)).
§ 227.204 Advertising.
(a) An issuer may not, directly or indirectly, advertise the terms of an offering made in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)), except for notices that meet the requirements of paragraph (b) of this section.
Instruction to paragraph (a). For purposes of this paragraph (a), issuer includes persons acting on behalf of the issuer.
(b) A notice may advertise any of the terms of an issuer’s offering made in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) if it directs investors to the intermediary’s platform and includes no more than the following information:
(1) A statement that the issuer is conducting an offering pursuant to section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)), the name of the intermediary through which the offering is being conducted and a link directing the potential investor to the intermediary’s platform;
(2) The terms of the offering; and
(3) Factual information about the legal identity and business location of the issuer, limited to the name of the issuer of the security, the address, phone number and Web site of the issuer, the email address of a representative of the issuer and a brief description of the business of the issuer.
(c) Notwithstanding the prohibition on advertising any of the terms of the offering, an issuer, and persons acting on behalf of the issuer, may communicate with investors and potential investors about the terms of the offering through communication channels provided by the intermediary on the intermediary’s platform, provided that an issuer identifies itself as the issuer in all communications. Persons acting on behalf of the issuer must identify their affiliation with the issuer in all communications on the intermediary’s platform.
Instruction to § 227.204. For purposes of this section, terms of the offering means the amount of securities offered, the nature of the securities, the price of the securities and the closing date of the offering period.