Today, every fashion, beauty, or lifestyle brand wants to get a celebrity endorsement to help catapult its business to success. But navigating the celebrity world can be difficult and intimidating if you don’t have the right contacts or enough resources.
Follow these 10 tips to help increase your chances of a celebrity or influencer using your product.
While there’s no guarantee that your product will end up in the hands of a celebrity or influencer when you send it, it’s worth the risk. Just one Tweet, photo, or post on Instagram.com can increase brand awareness, credibility, exposure and overall sales.
Highly productive entrepreneurs aren’t necessarily special, but they are usually very driven and have unlocked the secrets to achieving their goals. When you know how to attack any objective with the right approach, you too can become unstoppable.
I’ve learned over my successful entrepreneurial experiences that good goal setting is easy to hypothesize about, but challenging to execute. As I figured out over the years how to go from making lists of goals to actually getting them accomplished, I learned a few steps that made the process of goal setting transformative.
Here are five simple steps for every entrepreneur to achieve any goal.
The vision of the goal has to start out big, and even a little vague, but then you have to turn that into several of what I call “something smaller” goals. This transforms a big lofty ambition into tent-pole moments along the path that you can achieve in smaller steps.
For example, wanting to improve your diet and increase physical activity are among the most common goals out there. I wouldn’t recommend suddenly going cold turkey on all your usual foods and going to the gym every day, but rather setting milestones along the road. Break the goals down into smaller lifestyle benchmarks, such as eliminating certain foods over the course of a month, then adding in more movement over the course of the following weeks.
By making small goal benchmarks to work toward, the goal becomes achievable overall because you made it actionable in smaller steps.
I always say a good goal is one that stretches you to the edge of your comfort zone, but not one that crosses over into fantasy. Everyone would love to make a million dollars this year, but if that’s not a number you can truly wrap your brain around, start with a number that stretches you but is believable.
If you are making $2,500 consistently a month, then could bumping the year-end goal to $10,000 a month actually be something you could believe? It doesn’t get you to a million this year, but it bumps your goal to something that’s believable for you and thus, feels more achievable. Once you get to year’s end and $10,000 a month feels comfortable and realistic, you can bump it again.
These smaller, realistic goals feed into the first step of breaking big ideas into smaller actions, too.
A great way to achieve any goal is to get the right support for your journey. You want to tell people who will be supportive and involved in your success. That has the benefit of bolstering you during times of challenge, but also when you verbalize your goals you tend to follow through better. You hold yourself more accountable to goals you’ve shared with others and that can help you reach them.
Breaking goals into smaller benchmarks helps to create action plans to smaller events that will eventually have a cumulative effect toward the big picture. This is a great tactic in terms of actions, but also a good tactic to help you put some metrics and measurement into the task.
If the goal is weight loss, then how much will you lose by each benchmark goal deadline you set? If it’s increasing your earnings, how can you track what you spend, what money is coming in and how you will generate more income through reducing your customer acquisition costs? Furthermore, how can you track your progress along the way to see how your overall goal is progressing against your small milestones?
As you meet your benchmarks, set up ways to celebrate or enjoy your victories. Make tracking the progress fun and meaningful. The more fun you can have along the way with your goals, the more successful you’ll be at achieving them.
The purpose of any goal isn’t just to achieve it, but often it’s to integrate it into your daily lifestyle, so learn to enjoy not just the destination but also the process of getting there.