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We’ve cracked the money raising code! With NEW laws enacted as part of the JOBS ACT we have the answer for entrepreneurs looking to raise millions.
Crowdfunding is defined as the funding of a venture or project through the raising of small amounts of money from each of a large number of people in exchange for a pre-defined reward. No stock options, loans, or venture capitalists needed, you just have to convince a whole lot of normal everyday people to invest in your startup company.
This is done by way of a website portal where everyone can see your project and donate or purchase goods or services. Individual contributions may not be much, sometimes just $10 or $20. However, we must consider the potential of the Internet.
To give you an idea how successful this method has been for a lot of entrepreneurs I recently read some statistics from the research firm Massolution and they estimated that about $5.1 billion dollars has been raised on crowdfunding portals in 2013 which is nearly twice as much as in 2012.
Please understand, they’re not selling stock or borrowing money on these crowdfunding websites. They are merely pre-selling their product or their service, their movie, their music or just flat out getting donations from lots of people. It really is super cool to see ” the crowd” back entrepreneurs on these crowdfunding websites supporting entrepreneurs and their dreams. The last time I looked the largest crowdfunding campaign was the Pebble Watch raised over $10 million pre-sales of their watch.
So needless to say, this become a very viable method for the entrepreneur to finance their company. But in reality these crowdfunding websites/portals are nothing more than a e-commerce platform that allows the average entrepreneur to set up a store to pre-sell their product or service. From there the entrepreneur must market and drive traffic, using social media, email marketing, etc. etc. to the store asking people to buy their product or service or support their venture through some kind of reward.
So depending on how much money you need to raise, your pre-money valuation and your upside potential this may be a very viable alternative to looking for investors. If you feel this may be for you please visit www.Angelnetwork.com/crowdfunding and if you would like a copy of Greg Writer’s book titled “Saving America One Crowd @ A Time” visit www.SavingAmericaOneCrowdAtaTime.com
No, this isn’t some ancient secret society thing; just seven things that will give you the competitive advantage in order to raise the capital that you want and need. But let me first start with a little history and some statistics on angel-type investors and raising capital.
In 2007, there was 26 billion dollars invested by some 258,200 different angel-type investors into about 57,000 different companies. These created a lot of jobs and business. Now is the most difficult time to raise capital that I personally have ever seen; possibly even in the entire history of capitalism itself. In the year 2011, $8.9 billion was invested by angel investors – less than a third of the 2007 numbers. Furthermore, the number of angel investors had dropped to 124,900 with only about 26,300 deals. It has become harder to raise capital than ever before with more competition for the same investment dollars. If you want to stand out in such a competitive marketplace to raise that money, if you want to differentiate yourself from the guy standing next to you, then you need an edge, you need to know the ins and outs of what investors are looking for and how to find them.
We must first start with the fundamental question: What is it that investors want to see? The simple answer is that investors want to see a return on their investment. Nearly all entrepreneurs forget that not only do these investors want to see a return “on” their capital, but that it is equally important that they can get a return “of” their capital. When investing in a venture where they are literally risking 100% of their investment, they must see the potential to make at least ten times return on that investment, and this is assuming an equity investment. Your job is to be prepared and convince investors, beyond any reasonable doubt, that this is not only probable but likely.
These 7 secrets are the musts that will help you accomplish this!
Why is America great? Two reasons: the Entrepreneur and Innovation.
The Declaration of Independence granted American citizens the “unalienable rights” of life, liberty, and the pursuit of happiness. For many Americans, that liberty means the ability to work for ourselves and build our own businesses, achieve financial independence and create wealth. We all have the unalienable right to a good life, to the sort of life that we want to live, and the best way to achieve this is through the entrepreneur and the small business.
Capitalism & Entrepreneurship
In my humble opinion capitalism is the only economic system that can save America! Why do I say that? Because capitalism is the economic system
that created America and made it the greatest country in the history of the world. And, it’s the only system that can deliver on the promise of economic prosperity for everyone.
Why does America need saving?? Well, in my eyes America is losing its free enterprise, capitalistic, positive outlook due to the lack of knowledge and ignorance of many Americans who don’t understand the vital importance of our capitalistic system of enterprise to the long term survival of our country.
I believe that capitalism is the best economic system on planet Earth and needs to be embraced again! Capitalism and free enterprise—the price system in conjunction with the profit system where we exchange goods and services for currency—force entrepreneurs to constantly seek better, more efficient means to “serve” the needs of the “market.” At the end of the day, mankind benefits.
That why I say we must do everything we can to support the entrepreneur. If you are reading this I guess I should say THANK YOU for supporting our efforts to support the entrepreneurs that make the world a better place.
Here’s what’s really cool about this system. Entrepreneurs are totally subject to the sovereignty of the buying public. In addition, capitalism is based upon property rights, which are key to our society, and all Americans cherish those rights. But think about it for a minute. When an entrepreneur is subject to the buying public, what happens? Well, entrepreneurs earn income by “pleasing and serving” others. This motivates clever entrepreneurs to innovate and create new products and services that better meet customers’ needs.
We must believe in this system. We also must understand that we battle over individual liberty, limited government, and market-driven capitalism because these are the conditions necessary for creating a free and prosperous society.
As a quick side note:
redistribution is simply a legal way to steal from one person to benefit another. For the most part, in a free society people who are wealthy created their wealth by serving others and should not be demonized in any way because of their success. Propaganda and ignorance might have one believe that the increase of capitalism only benefits the rich. But the facts prove otherwise. Think about the ultra-wealthy who created the railroads across our country and the benefits that mode of transportation created over the decades; think about when only the rich could afford automobiles, or cell phones. I think my first cell phone was $2,200 and it didn’t even fit in my pocket! With entrepreneurs, innovation, and the wealthy serving the market, prices for innovative products come down quickly and society benefits.
Consider another huge factor that is completely ignored. The benefit capitalism has generated through previous decades has contributed to a more civilized society and more civilized relationships. Since the dawn of man’s existence, he has had to spend most of his time barely eking out a living. Now, with all the technological advancements created by capitalism and the increase in our never-ending economic progress, every man has more time to potentially grow, read, learn, and become an expert in some trade.
Okay, now let’s address “innovation.” When I think of innovation a million things come to mind, but one everyone is aware of is Apple. I remember I used to own a Sony Walkman when Sony dominated the portable music device market and served it successfully for many years. Then Apple introduced the iPod, and took the market by storm, completely destroying the Walkman market.
Keep in mind Apple didn’t just create this by accident. To the contrary, Apple was intensely focused on the market, excellence, and of course the customers’ needs. This is just one of thousands of examples, and the point is let’s not take this system of capitalism for granted; it’s what motivates innovation.
Innovation adds value to the end-consumer by providing a real benefit we are willing to pay for. Can you even imagine where we would be without the entrepreneurs who have created all the products and technology just in the last ten years? The times we live in are really mind-boggling, Think of the things that are being innovated to do what? Serve us! How cool is that!
What Entrepreneurs Mean For America
In terms of helping our country and keeping our economy healthy, entrepreneurs have quite a lot of influence, but how exactly does this occur? How can one small business have any effect much beyond its own home street or neighborhood market?
Let’s take a simple example. A man wants to start up a small-town grocery store. He obtains funding, be it from personal savings, family investment or bank loans, and opens up that country grocery store, but it doesn’t end there. He needs to hire a couple of employees to help him run it. Then he needs produce shipped in from the local farmers, which in turn provides those agricultural entrepreneurs some much-needed income. Of course the guys trucking in the product appreciate the extra delivery money, as does the accountant the new storeowner will have to hire around tax time. Now if there happens to be a local rancher looking for an extra outlet for his meat products, then that new store will definitely help him out. In essence, this small country store has created a spider web of local profit with the potential to keep expanding the network. The small business can certainly get around.
This chain of events is referred to as “trickle-down economics”, but I could make an argument that for some companies it is “torrential downpour economics”! Apple iPhone is a perfect example to examine. We all have seen the thousands of products that have been created around the iPhone: covers, lenses, cases, earbuds, apps, etc, etc. Each product has created jobs for thousands of people. Think about a product from manufacturing to the end consumer and how many people are employed because of one successful product, such as the little red wagon every child wants to own. Even though Apple is a big company, the same goes for a small business that creates a successful product or service that supports or serves the iPhone.
So please support me in supporting entrepreneurs buy investing in their companies, buying their products and sharing their innovation online and together we can make a major impact to society! Check out my new book, Saving America One Crowd @ A Time @ www.SavingAmericaONeCrowdAtAtime.com