Fortune 500 Infrastructure on a Small- to Mid-size Business Budget

Fortune 500 Infrastructure on a Small- to Mid-size Business Budget

Large companies have specialists on staff to manage market research, content, design and SEO

We provide you all these and more, but for much less!

Chief Marketing Officers in the United States see excellent average salaries — about $165K annually. In the world of Chief Marketing Officers, total cash compensation can vary between $83K and $316K.

Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $93K and $49K, respectively. Geography and years of experience each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. The data in this summary comes from the pay scale salary survey.

The Chief Marketing Officer is responsible for creating and ensuring the execution of a company’s marketing and sales groups’ vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and to clients through the use of myriad marketing channels. In all of these duties, the Chief Marketing Officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary, while handling the other varied responsibilities of the position.

A strong background in sales and marketing is an absolute must for CMO positions. It is not unusual for an employer to require a minimum of eight years of related work experience. Proven management, communication and leadership skills are also required for these kinds of positions. Extensive travel can also be required. Lastly, most employers require their CMO candidates to hold an advanced degree in marketing or a related field.

Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
    Manage and build contacts and relationship base, including handling problems.
    Lead branding efforts for all organization products, across all forms of media.

Research Analysts in the United States can expect wages of $51K per year on average. In the world of Research Analysts, overall income ranges from $36K near the bottom to $81K at the top; this can include more than $15K from bonuses and more than $13K from profit sharing in exceptional cases.

Research Analysts must carefully examine data and produce meaningful information for their employer. This can involve not only drawing meaning from the data, but also checking to make sure the data is correct and using it to validate ideas and theories. When not examining or verifying information, a Research Analyst must work with superiors to demonstrate what they have learned from their data and how it can be applied in the future for the business.

Research Analyst
  • Present results in written and oral formats.
    Interview clients or team members to identify information needs and deliverables.
    Use a variety of sources to research and analyze topics, becoming an expert in a field.
    Collect and analyze quantitative data.

The average salary for a Content Writer is $40,951 per year. People in this job generally don’t have more than 20 years’ experience.

Content writers are responsible for the creation, writing, and editing of many types of content. They work for a variety of industries, such as marketing or technical fields.

The typical task assigned to content writers is to take a topic and follow a series of steps to produce accurate, relevant, and well-written content.

These steps include researching and analyzing the issue to generate ideas and obtain relevant facts; writing and collaborating with other writers to produce a draft; and revising, editing, and proofreading the content to ensure quality. They are required to produce a wide variety of material in some cases, which may include ads, emails, websites, blog entries, papers, articles, or social media postings.

Content writers work in an office environment during regular business hours, although overtime may be required as deadlines approach. A typical day includes producing new copy, meeting with other writers to jointly write copy or brainstorm ideas, editing material, and meeting with other departments. Collaboration with other departments is especially important to content writers, as materials must reflect the marketing vision and technical aspects of products or the company as a whole.

Content writers are typically required to have a bachelor’s degree in journalism, communications, English, marketing, or a related field. Several years’ experience writing content is also usually required. Content writers are also required to keep current with industry standards and new developments; this is especially important for technical content writers.

Content Writer Tasks

Adhere to and adjust the content calendar to reflect strategy and availability.
Translate business objectives and strategy into compelling written content for specific audiences.
Write, edit and publish content for the web, mailings, and other formats.
Monitor and adjust content to fit with brand guidelines.

A Graphic Designer earns an average salary of $40,666 per year. Most people with this job move on to other positions after 20 years in this career.

Graphic designers use color, illustrations, fonts, and layout to visually communicate a message or present a product. They design logos, product packaging, print materials, and websites, among many other things. Graphic designers are found in a variety of industries and in different capacities. For instance, a designer might be employed as in-house staff for a company to work on promotional materials for the organization, or a designer might work for a design agency with many clients and projects. Newspapers, advertising firms, technology-oriented companies, and other organizations commonly employ designers. Because graphic design often is deadline-driven, designers frequently work long hours.

Graphic Designer Tasks

Design and develop product brand identity.
Direct marketing design projects, collaborating with multiple departments.
Create and assemble images and graphics to produce designs for websites, print media, product design, displays and productions.

The average Social Media Manager in the United States earns approximately $46K annually. In the world of Social Media Managers, overall cash allowance can occasionally include more than $7K from bonuses and, in some exceptional cases, $5K from profit sharing, causing incomes to vary widely between $27K and $72K.

Social Media Managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries. They must have strong communication skills in order to lead teams of media professionals in achieving social media objectives within given time-frames.

Social Media Managers implement marketing campaigns to increase brand recognition and customer loyalty. They often serve as voices and liaisons for their organizations, as well as supervise and approve creative content. They are responsible for researching new social marketing techniques. They should also analyze initiative-performance, and tweak programs as required.

Content writers are typically required to have a bachelor’s degree in journalism, communications, English, marketing, or a related field. Several years’ experience writing content is also usually required. Content writers are also required to keep current with industry standards and new developments; this is especially important for technical content writers.

Social Media Manager Tasks

Identify influential opportunities, engage regularly with audiences online, and speak publicly as a thought-leader on the company social media strategy.
Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
Develop and execute the corporate social media strategy.

A Search Engine Optimization (SEO) Analyst earns an average salary of $41,156 per year. People in this job generally don’t have more than 10 years of experience. Skill in Search Engine Marketing (SEM) is associated with high pay for this job.

Search Engine Optimization (SEO) Analysts are responsible for ensuring that a business’ online content can be found and viewed by potential and current customers. As part of a marketing team, the SEO Analyst plays an important role in the planning of the business’ marketing campaign. With their technical expertise, Search Engine Optimization Analysts are able to provide insight into search engine optimization and the user experience with digital content; they are able to relate this information to marketing managers to help shape the marketing campaign to be more successful.

Search Engine Optimization (SEO) Analyst Tasks

Create, automate, and track search and traffic metrics.
Assess websites and tools to recommend keywords, link strategies, and web analytics.
Define and implement search marketing strategies and activities.

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