EPISODE #23April 28, 2020
Most Effective Strategy Plus Execution
On today’s episode, Laura talks to Christine, Chief Marketing Officer of Rogue Wave Software about her experiences from ideation to implementation, across both large and small canvases.
Christine runs marketing like the business it is – getting the most from teams, driving to measurable results and fiscal responsibility. She commands audiences from customers, prospects, analysts, Boards and investors. From start-up to IPO to large public and mid-sized private companies, she built strategies and teams that deliver results. The things that interest her the most just so happen to provide the highest value to the company. Driving innovation, talking to customers, working with sales. Christine Bottagaro leads the marketing organization at Rogue Wave, driving messaging and positioning, go-to-market campaigns, and sales enablement. Christine has 20 years of experience in developing marketing strategies and leading global growth for technology companies. Christine previously held senior marketing roles at Sybase, SAP, and Rally Software. In those organizations, she led comprehensive marketing initiatives for enterprise software spanning product marketing, corporate marketing, integrated go-to-market campaigns, customer reference programs, sales enablement, content direction, through building and managing high-performing teams. Christine holds a Bachelor of Science from the University of Colorado, and an MBA from the University of Colorado Leeds School of Business. More about Christine Bottagaro here, https://www.linkedin.com/in/christine-bottagaro-312a9a1/ Learn about Rogue Wave Software here, https://www.roguewave.com/