Neil speaks about the importance of understanding your market in order to develop your position and message to create successful tactics and plans to grow your brand. Neil Anderson is Partner and CMO at Chief Outsiders, a national management consulting firm offering fractional CMO services to mid-sized growth companies. He is currently serving as a fractional CMO of Cask LLC, a business and technology consulting company based in San Diego, CA. Since 2013 he has been an independent marketing consultant and since 2016 a CMO with Chief Outsiders, a management consulting company that provides fractional marketing services to mid-sized growth companies. Neil serves on the board of Matrium Technologies PTY Limited. He was VP Global Services at Spirent Communications, Chief Operating Officer at The Tolly Group and CEO of Tolly Research. He has a BM degree in Classical Guitar Performance from the Hartt College of Music, University of Hartford.