The Escape Artist’s Playbook: How to Create a Business Worth Buying.

Imagine finally freeing yourself from the daily grind of running your business, not with a whimper, but with a bang—leaving with both financial success and a sense of fulfillment. That’s the power of a strategic business exit, and we’re about to dive into the world of buy-sell transactions with insights from John Martinka, “The Escape Artist,” of Nokomis Advisory Services, a seasoned expert in mergers and acquisitions. With almost 30 years of experience in the M&A arena, John has helped countless business owners navigate the complexities of selling their companies for maximum value and personal fulfillment. He is the author of “Exit With Style, Grace, and More Money” and other books. His experience and advice, gleaned from a conversation on the Angel’s, Exits, and Acquisitions podcast, is a treasure trove for anyone thinking about selling their business now, or in the future.

👇 Check out the full podcast episode with John Martinka on Angel’s Exits and Acquisitions below. 👇

Is Your Business Really Your Baby?

Many business owners, especially founders, treat their businesses like their children. They’ve poured their heart and soul into it, making it difficult to consider letting go. But, if you’re holding on too tight, it can actually hinder your ability to exit successfully. It’s time to ask yourself: are you truly ready to leave? It’s not just about the money; it’s about your mindset. It’s about recognizing that your business is an entity separate from you, and that you have to be personally ready to leave it.

The Mindset Shift: Preparing Yourself for Exit

Selling a business isn’t just a financial transaction; it’s an emotional one. Before you even think about the process of selling, you need to address your personal readiness. Have you talked to a financial advisor? It’s crucial to understand how the money from the sale will replace your current income. What will you do after the sale? Having a plan beyond your business is key to a smooth transition. Don’t fall into the “celery morse” trap of feeling lost once your business is gone.

Ask yourself:

  • Have I spoken with a financial advisor?
  • What will my life look like after I sell?
  • Is my spouse truly ready for me to be around all the time?

Stop Being the Bottleneck!

One of the biggest barriers to a successful exit is owner dependency. Are you the one making all the decisions, handling all the critical tasks? If so, your business has an “owner dependency” problem. This can be a major turn-off for potential buyers. If you are the bottleneck, your business’s value is dramatically reduced. The solution? Delegation. Start trusting your team and empowering them to handle responsibilities.

The Delegation Game Plan

Delegation isn’t just about offloading tasks; it’s about building a resilient business. You might think that no one can do it as well as you, but that’s not true. People may stumble but you are there as the safety net. Give your people the opportunity to step up, and you may be surprised at what they can achieve.

Keys to effective delegation:

  • Start small and gradually increase responsibilities.
  • Provide clear expectations and resources.
  • Offer support and guidance, but don’t micromanage.
  • Realize people will stumble a little bit but will learn from it.
  • Train your people to delegate too.

The Importance of Accurate Financials

Many business owners overlook the crucial role of their accounting department, which could be called the “Cinderella effect”. This is a big mistake! Inaccurate financial statements can destroy the trust potential buyers may have in your business. You have to make sure your financial systems are up to par. Clean, clear, and reliable financial records are crucial to any business sale. Do you have balance sheet items showing up on the income statement? If so, that’s a huge red flag.

Keys to effective delegation: Beyond owner dependency, there are other areas where dependence can be an issue.
  • Customer concentration: Are a few big clients making up most of your revenue? This makes your business risky for buyers.
  • Supplier concentration: Are you too reliant on one supplier? A new owner may not have the same relationship with that supplier.
  • Landlord dependency: Do you have a secure long-term lease
  • Key employee dependency: What happens if a crucial employee gets hit by a “Pepsi truck?” Do you have a secure long-term lease?

Protecting Your Intellectual Property

Many business owners overlook the crucial role of their accounting department, which could be called the “Cinderella effect”. This is a big mistake! Inaccurate financial statements can destroy the trust potential buyers may have in your business. You have to make sure your financial systems are up to par. Clean, clear, and reliable financial records are crucial to any business sale. Do you have balance sheet items showing up on the income statement? If so, that’s a huge red flag.

The Growth Imperative

Many business owners get comfortable with their current situation and stop trying to grow. A lack of growth is a major red flag to potential buyers. Buyers may think that you have tried every way to grow but the business has simply stalled. Don’t rest on your laurels. Continuous growth shows a business’s potential. Growth hides a lot of operational problems, allowing you to correct them over time.

Hiring and Retaining the Best

Your people are your greatest asset. A crucial element of a valuable business is the ability to hire and retain great people. The employment market is tough, so focus on creating an environment where talent wants to stay.

  • Remember the principle: Hire for values, train for skills. Bring in individuals who align with your company culture and are eager to learn.

The "Three I's": IP, IT, and Incentives

Let’s recap some of what we’ve touched on so far:

  • Intellectual Property (IP): Have it, protect it, and demonstrate its value.
  • Information Technology (IT): Use technology to its full potential, and don’t forget about cybersecurity.
  • Incentives: Create compensation plans that motivate your team to achieve big results.

Beyond the Paycheck: What Truly Matters

While making money is important, many sellers care about more than just the financial outcome. Legacy, not just money, is a primary consideration for most business owners. They want to ensure their people are taken care of. They want to see their company’s name live on. They want their values to be upheld. A buyer who aligns with your values may be more important than the highest offer.

The Art of Exiting with Style and Grace

Selling your business is not just about the final transaction; it’s about the entire process. It’s about navigating the complexities of business ownership and ultimately achieving personal freedom with the best outcome for all stakeholders. You want an exit that is both financially and emotionally rewarding. This requires strategic planning, a focus on value creation, and a commitment to building a business that is truly worth buying.

Build Your Business to Sell, Not Just to Run

Don’t just build a business for income; build it to create value. When you build your business with the end in mind, you can maximize your profit, help your team, and make a bigger contribution to the local economy. By building a sellable business you provide value not only to your customers, but also to your employees, vendors, shareholders, family, and your local economy. By creating a company that you can sell for a premium you can enjoy the pride of ownership that comes with building the right way.

Conclusion and Next Steps

Selling your business is a big move, and getting it right is crucial. By implementing the strategies discussed in this blog, you can dramatically increase your business value and create a smooth, successful exit. But the journey doesn’t end here. To dive deeper into the topics and strategies discussed, we highly recommend you check out the full podcast episode with John Martinka of Nokomis Advisory Services on Angel’s Exits and Acquisitions.

Prefer to listen? Dive into the full podcast on Spotify or play the audio below!

Resources for Your Business Exit Journey

Are you ready to take control of your business future? Here are some resources to help you along the way.

These resources provide a complete package to help you grow, improve, and ultimately prepare your business for a successful and fulfilling exit.

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Robert L. Duncan – corporate strategy, and investor relations

Robert L. Duncan brings extensive experience in finance, corporate strategy, and investor relations to companies seeking growth and capital. He specializes in guiding businesses through the complexities of securing funding.

Duncan’s primary focus is on working with companies in the Food, Energy, Medical, and Housing sectors who are seeking growth capital. He plays a crucial role in assisting these borrowers in securing both loans and equity financing, leveraging his expertise to navigate financial markets. His responsibilities also include managing day-to-day operations and working with financial institutions on loan portfolios.

Earlier in his career, Mr. Duncan served as President and CEO of Pinnacle Investor Relations, LLC (2010-2015). In this capacity, he developed and executed impactful marketing and advertising campaigns for publicly held companies, presenting them directly to investors and investment managers. A testament to his strategic approach, he formulated campaigns that led to a 40% increase in firm revenues within a six-month period. He also has experience in client engagement and negotiation from his time as a Sales and Leasing Consultant at Mercedes Benz of Buckhead (March 2015-May 2018), where he consistently achieved recognition for his sales performance.

Robert Duncan’s academic background includes a Master of Business Administration from the University of South Carolina (1985). He shares his practical knowledge and insights as a frequent Guest Speaker at esteemed institutions, including the Clemson University Master of Accountancy Program (since 2023) and the University of Georgia Law School (since 2024), engaging with the next generation of financial and legal professionals.

Fadi Malouf – Strategic Buyer & Business Growth Architect

With over two decades of experience in scaling businesses and leading high-impact M&A strategies, Fadi brings deep expertise in acquiring and growing ventures across tech, real estate, and service industries. As President of FM Enterprises, he partners with private equity firms and investors to drive enterprise value, scale operations, and position companies for high-value exits. Fadi has access to over $2B in funding, a network of 800+ investors, and a proven track record of building companies from $200K to $5M+ in under a year. His structured, ROI-driven approach has led to successful outcomes across 62 U.S. healthcare locations, multiple private ventures, and large-scale advisory roles. At the heart of his work lies one mission: to engineer legacy-driven businesses that win.

Irina R. – Operations Manager | Digital Business Strategist

Irina R. is a seasoned Operations Manager with over 4 years of experience in project, team, and operations management for digital businesses, complemented by nearly a decade of leadership and management expertise as a B2B Account Manager at a French multinational universal bank and financial services company – Société Générale.

 

At Angel Investors Network, Irina plays a pivotal role in streamlining operations, optimizing workflows, and ensuring seamless execution of both internal and external projects.

Luisa B. - Web Designer and Marketing Design Strategist

Luisa B. is an accomplished Web Designer and Marketing Design Strategist with over 5 years of experience in web design, creative design, and digital marketing. As the creative lead, she collaborates on planning, developing, and launching high-converting campaigns that drive business success.

At Angel Investors Network, Luisa guides the design team, developing high-impact design and marketing solutions that ensure brand consistency and contribute to the successful launch of projects fueling company growth. Her creative expertise and collaborative approach strengthen Angel Investors’ digital presence.

John Reighard, Partner & EVP

John Reighard is a Partner at Angel Investors Network, where he leverages his expertise in business development, networking, and investor relations to help entrepreneurs secure funding and scale their businesses. With a passion for connecting people and ideas, John plays a pivotal role in fostering strategic partnerships and guiding business owners toward sustainable success. In addition to his work with Angel Investors Network, he also owns and operates two other small businesses.

 

A Connector and Networking Extraordinaire, Business Coach/Consultant, and Inspirational Speaker, John is deeply committed to helping individuals and businesses achieve meaningful results. His mission is to empower entrepreneurs and leaders to create lasting impact through strategic growth, financial acumen, and powerful relationship-building.

 

John has trained with, been mentored by, and provided consulting services to some of the world’s top thought leaders in personal development and business transformation, including Jack Canfield (America’s #1 Success Coach and Founder of Chicken Soup for the Soul), Stephen Covey, T. Harv Eker, Bob Proctor, Blair Singer, Robert Kiyosaki, Neil Rackham, Marcia Wieder, and Roger (Bud) Seith. These experiences have shaped his ability to guide clients through personal and professional growth, helping them unlock their full potential.

 

Before joining Angel Investors Network, John took a sabbatical in 2002, living with his family in Norway, Portugal, and France—an enriching experience that followed 15 award-winning years in Silicon Valley. During his time in the tech industry, he worked for leading companies such as Lucent Technologies, Exodus Communications, Octel Communications, and Brady Corporation.

Meet Jeff Barnes

Jeff Barnes is a former US Navy Nuclear power plant operator on a Submarine, Navy diver, risk management director, technology enthusiast, business growth expert, advisor and management consultant. Mr. Barnes sits on the boards of startup companies, runs a venture fund, supports non-profits supporting military vets, and spends most of his time helping CEOs and founders of growing companies automate, systemize, and scale to 8 and 9-figure valuations.

With over 20 years of technology, systems, operations, and marketing experience, Mr. Barnes has advised over 1,000 companies, invested tens of millions in advertising campaigns, and helped companies generate over $1 billion in investment capital.

As the chairman of Angel Investors Network and founder of Digital Evolution Marketing Group, Mr. Barnes has worked with founders, entrepreneurs, and CEOs around the world to accelerate the growth of their businesses and achieve substantial exits. He’s a father, husband, veteran, business owner, advisor, and mentor, and his true passion in life his helping others achieve success, freedom, and autonomy in theirs.