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    Advisory Shares: What Every Startup Advisor Should Know Before Signing
    Startups

    Advisory Shares: What Every Startup Advisor Should Know Before Signing

    A founder called me last year. She had given 2% of her company to a "strategic advisor" who showed up to three Zoom calls and then disappeared. No deliverables. No introductions. No accountability. Just 2% of her cap...

    Jeff Barnes, MBA·May 27, 2026·10 min read
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