
Advisory Shares: Why 90% of Them Are Worth Nothing (And When to Take the Deal)
Advisory Shares: Why 90% of Them Are Worth Nothing (And When to Take the Deal) Run the math. A pre-seed advisory grant of 0.225% equity, at a startup with a 15% chance of surviving, sold at a 6x exit multiple on a $1M...

Advisory Shares: What They Are and How to Negotiate Them
TL;DR: Advisory shares are equity grants to outside advisors, typically awarded as NSOs or RSAs. Standard advisors receive 0.25% at idea stage, dropping to 0.15% by growth stage. You vest over two yea

Advisory Shares: What Startups Pay Advisors Instead of Cash — and What to Watch For
Advisory Shares: What Startups Pay Advisors Instead of Cash — and What to Watch For TL;DR: Carta's H1 2024 benchmarking data shows the median advisory equity grant at pre-seed is 0.21% of fully…

Advisory Shares Explained: What Founders Give Up and What Advisors Actually Earn
Advisory Shares Explained: What Founders Give Up and What Advisors Actually Earn TL;DR: According to Carta's 2024 Annual Equity Report , the median advisory equity grant at pre-seed stage was 0.21%...

Advisory Shares: What Every Startup Advisor Should Know Before Signing
A founder called me last year. She had given 2% of her company to a "strategic advisor" who showed up to three Zoom calls and then disappeared. No deliverables. No introductions. No accountability. Just 2% of her cap...