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    A PE Firm Just Bought Velcro. Yes, That Velcro. Here's What Middle-Market PE Sees in Iconic Consumer Brands That Growth Investors Miss.
    Private Equity

    A PE Firm Just Bought Velcro. Yes, That Velcro. Here's What Middle-Market PE Sees in Iconic Consumer Brands That Growth Investors Miss.

    Last week, while you were arguing on LinkedIn about which AI model will replace software engineers, a New York PE firm did something far more interesting. Arsenal Capital Partners agreed to acquire a majority stake in...

    Jeff Barnes, MBA·May 27, 2026·9 min read
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