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    Family Offices Aren't Smart Money Anymore, They're the New Retail
    Market Analysis

    Family Offices Aren't Smart Money Anymore, They're the New Retail

    The conventional wisdom treats family office capital as patient, sophisticated "smart money" that belongs at the top of any cap table. Here is my read: for a large and fast-growing share of family...

    Jeff Barnes, MBA·Sep 5, 2026·10 min read
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