Venture Capital
Stop Selling Access. Start Selling Judgment.
Stop Selling Access. Start Selling Judgment. Most emerging managers still make the same mistake when they pitch sophisticated LPs. They sell access. They lead with the network, the rooms they can get
Jeff Barnes, MBA··6 min read
Venture Capital
Why Institutional LPs Don’t Pass on Your Track Record — They Pass on Your Sloppy Underwriting
A lot of emerging managers tell themselves a comforting story after a bad LP meeting. We need a longer track record. We need another exit. We need a bigger brand behind us. Sometimes that is true. But
Jeff Barnes, MBA··9 min read