21. Bill Leake, CEO of Apogee Results

Creating a Business Model

On today’s episode, Laura speaks with Bill Leake, CEO of Apogee Results. Bill talks about direct response marketing and how pattern recognition can be used to find what business model will have the most impact on optimization.

Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.

As founder of Apogee Results, he has guided the company from inception to its current position as the largest search engine marketing company in Texas, one of the 20 largest independents in North America and one of the fastest growing companies on the Inc. 500 / 5000 list.

In addition to leading Apogee Results, Bill also serves as the president of the Austin Interactive Marketing Association, and as a judge in several prestigious internet marketing competitions. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.

Before founding Apogee, Bill was President of Journyx, one of the earliest SAAS (software as a service) companies, which grew to become one of the 500 largest software companies in N. America. Prior to Journyx, he held leadership and executive positions at several public and private venture-capital backed firms, including Trusted Information Systems, Haystack Labs, Power Computing, and Dell. At Dell, Bill worked in the Office of the Chairman on several key strategic initiatives. Before Dell, Bill worked as a management consultant at McKinsey and Company.

Bill received an M.B.A. with honors from the University of Texas at Austin and his B.A. from Yale University.

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