In January we spent over $1 Million on Facebook ads in one of our businesses…
But don’t worry… I don’t expect you to believe me without proof…
Here’s the Amex statement for January…
And if you still don’t believe me or think I made this image up, then feel free to close the page, never return, and forget we exist…no offense taken.
I mean seriously, if you had told me one year ago, I wouldn’t have believed I’d be doing $1 Million in advertising in one month!
But advertising, marketing and sales is really what makes a business grow. So if you aren’t willing to spend time and money on marketing, you aren’t really expecting to grow your business.
(Visit www.AngelInvestorsNetwork.com/evaluation to get your free business evaluation today)
Now, I’ve run multi-million dollar organizations before, but they were all someone else’s, so I wasn’t involved in every aspect of the business.
With this business I’ve been very involved in everything.
Now, in full disclosure, this is an eCommerce business selling products online all over the world…
Not a coaching business, info business, or service business, but real products to real people.
During that time we did over $2.4 Million in sales, so our marketing cost was about 42% of sales.
Again, I don’t expect you to believe me (and honestly don’t care if you do), but here’s the Shopify dashboard just in case:
Okay, so I’m assuming if you’re still reading then you are at least somewhat curious what we did, how we did it, and what we learned, right?
Well what we did was simple:
Now, the important part you need to know are the lessons learned. If you are looking to scale a business, then these lessons will serve you very well.
I’ve run everything from a one-man shop, to a small healthcare practice, to a large division in a billion dollar company, and I can tell you these lessons serve well for all different size businesses.
(Want a free business evaluation? Head over to www.AngelInvestorsNetwork.com/evaluation)
And we simply used a Google Sheet to track it! You don’t need to be overly sophisticated to know your numbers, but you must know your numbers! We had to shut off ads and products within hours of turning them on, but wouldn’t have been able to without knowing our numbers.
Running a business is hard enough, but scaling a business significantly is a real challenge. There are so many little things that can go wrong and eat your lunch.
We don’t want that to happen to you, and if you’d like to someday be doing over $1 Million per month in sales (let alone advertising), then you need to really focus on shoring up your business.
This is the SSOS of running and growing a business…
If you want to learn how you can build and scale your business the right way, then head over to www.AngelInvestorsNetwork.com/evaluation to receive a free business evaluation and determine the red flags in your business!
Becoming an entrepreneur is perceived to be one of the hardest things most people do in their lives.
I say perceived to be because it really isn’t as harrowing as most people make it out to be.
When I was in the Navy, our boat was designed to sink…
I was a submariner after all.
But on one occasion our boat was actually sinking when we didn’t want it to! Systems were going haywire and someone had messed up…big time!
The lives of 130 crewmen were at stake, and it was up to our team to fix the situation fast!
We managed to get propulsion back and force the boat back to the surface where we all breathed in a huge sigh of relief, but there were a few moments when we weren’t sure if we’d make it.
Now, that’s a truly scary thought…sinking in the middle of the ocean in a giant black steel tube filled with a nuclear reactor an missiles…
But the thought of becoming an entrepreneur was even scarier to me!
At least in the Navy they had trained us to handle situations like that.
In the “civilian” world, there is no real training for becoming an entrepreneur. Everyone’s journey is a little different, but no less scary.
When I first attempted to make that leap, I was still in the Navy.
It didn’t turn out as expected…
In fact, it bruised my ego so bad that it took years to recover and try again. That’s a story for another day.
But here’s the thing…
You’ve probably been through some tough times in your life.
Maybe you’ve had a few near misses or close calls, or even a dance with death…
Whatever the case is, you’re still here. You survived!
And the fact is that making that leap to becoming an entrepreneur isn’t going to hold a candle to the challenges you’ve faced in your life.
More than anything, it’s the idea of becoming an entrepreneur that is scary…
Not the day to day act of starting or running a business.
That parts actually pretty boring…
Just like life on a submarine. Boring most of the time with some incredibly exciting moments scattered throughout!
If you’re just getting started or you’ve been around for a while, you’re in the right place.
Our goal at Angel Investors Network is to help you get from where you are to where you want to be faster.
Just stick around, and keep sticking your neck out there…
Good things are bound to happen as long as you keep at it!
To Your Freedom!
Do you want to know what the biggest mistake is for any entrepreneur who is looking to raise capital?
Watch and find out!
As entrepreneurs, we strive to do our best every day. Our goal is simple: Show up, be authentic, and get the most out of the time we have. We call this being productive.
Living this way isn’t about just doing more and going faster. Instead, what is important, is the mindset and habits it takes to achieve the success we desire.
In this post, I detail three tactics to improve your productivity. As you read each one, consider how it will also benefit the people around you – your employees, co-workers, friends and family — people who may mimic your behaviors.
Here’s the secret to pacing yourself: Think, reflect, manage, then do.
As you think, ask yourself what you want to be known for. Keeping this question at the forefront of your mind at all times will give you the momentum you need to dig deep, and ultimately reach your goals while staying in tune with the kind of person you desire to be.
The next step is to reflect. This is a time of waiting and discerning the specifics. Make sure you know where you are headed. Have you put your plan on paper? Are your goals manageable and realistic?
As you begin to process all the steps ahead, don’t be afraid to break them up into smaller more manageable projects. By creating sub-projects with your end goal in mind, you are setting yourself up to enjoy the small victories along the way. These moments sustain your momentum as you continue moving forward.
Don’t burn yourself out by overwhelming yourself from the start. Give yourself the gift of taking your time to patiently walk, step-by-step, toward you goals.
Mentorship is one of the most important aspects of professional and personal development. Another way to think about a mentor is to think of them as your own personal productivity partner.
Make a list of three to five people in your life who have positively influenced you. What was it about them that you admired? Would you be willing to reach out to one of these people, and invite them into your life as a mentor or as your own productivity partner?
Productivity partners can help us build resilience, offer us time management and productivity tips, encourage us as we build our networks, and lead us into a new chapter of our lives. Identifying these people and nurturing these relationships will not only increase your productivity but it will also set you up for success in a way you never thought possible.
It is important to not only know what you are doing but also where you are headed. While you work toward your goals, never stop learning and growing. Research local conferences. Reach out to speakers coming to your area. Or sign up for a webinar. Not only will this expand your knowledge but it will also widen your network, and keep you at your best.
There are 1,440 minutes in a day. No more. No less. How we choose to use those 1,440 minutes directly affects our productivity. Keep your projected future in mind, and use those minutes to create the best version of yourself possible.
By incorporating these productivity practices into your everyday life, you will be amazed by the difference they will make. Take each day for the gift that it is. Remember to pace yourself, build your network, and always keep your future in mind. And that’s how you’ll get the most out of those 1,440 minutes.
We have cracked the code to helping companies raising capital via “equity crowdfunding” using our direct response marketing strategies. Companies are always asking “how do we market to investors online”? Or “how do we market our crowdfunding campaign online”? We can get the job done!
Watch this short testimonial from Steve Sadler (CEO of Allegiancy) and if you need help marketing your crowdfunding campaign, or any marketing needs please fill out the form below.