25. How a former Fortune 500 CMO bought and sold over 200 businesses! With Jeffrey Hayzlett

About our guest Jeffrey Hayzlett

Jeffrey Hayzlett is a leading business expert, bestselling author, primetime television and podcast show host, and keynote speaker with notable expertise in starting, running, and selling businesses. He is the CEO of C-suite Network and the Hayzlett group in addition to being a board member, trustee, and chairman for numerous other companies. He runs several different councils and media companies and has previously been the CMO of Kodak. He has bought and sold over 250 businesses for billions of dollars.

A global business celebrity, Jeffrey Hayzlett has been featured on leading television networks and magazines. He was the host of the Bloomberg series C-suite with Jeffery Hayzlett which featured an inside look at several big companies and also appeared as a guest judge on NBC’s Celebrity Apprentice. He has also partnered with our host Jeff Barnes on the Angels and Heroes Venture Growth Fund.

He hosts the business podcast All Business with Jeffrey Hayzlett on C-Suite Radio where he shares his executive insight and commentary. His bestselling books include The Mirror Test, Running the Gauntlet, Think Big, Act Bigger, and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.

Advice for Businesses looking to grow through acquisition 

Jeff believes that business owners must first think about and answer some important questions before embarking on an acquisition strategy and even before starting a business. The key questions should be:

  • What are your conditions of satisfaction as a business?
  • What are you trying to drive? What are you trying to achieve?
  • What might be the scenarios for the business itself? Determine the right fit based on your access, resources, knowledge, etc.
  • Do we have some people to do it? Is there a good partner? Is their partner willing to do it with us or not?
  • Does this make sense? Or not? Do we want to do it this way or that way?

Tips for Investors

  • Develop a sound strategy
  • Build a trusted network
  • Develop a team of value-driven people
  • Think about your conditions of satisfaction

What to look for as an investor

  • The track record for the company
  • Sales and market strategy
  • Thoroughness in researching the target market and industry requirements
  • See if the team is realistic and transparent
  • Ask lots of questions to get to know the people behind the company.

Insights from the book the Hero Factor

At the C-suite network, Jeffrey Hayzlett has formed the Hero Club, a value-based organization for CEOs. If a business has greater core values, they have the ‘hero factor’, which puts them ahead of others. These values include integrity, diversity, inclusion, and putting people over profits. They have certain walkaway values that they do not compromise on. As a result Hero businesses get more revenue, happier employees, engaged customers, eager vendors, and respect from communities.

Advice for first-time angel investors

  • Focus on possibilities instead of risks.
  • Trust experienced groups or networks to mitigate risks.
  • Investor networks have the right resources and experience and carry out due diligence to sort through opportunities.

Biggest mistake

Jeff says that he once invested in pheasant farming which led to disastrous results. The lesson he learned was that it’s important to do your homework whenever you invest. He does not believe in the advice “follow your passion”. Passion helps to develop your interest. After that follow your head and pay attention.

Find out more about Jeff Hayzlett here

http://hayzlett.com/

https://www.linkedin.com/in/hayzlett

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John Reighard, Partner & EVP

John Reighard is a Partner at Angel Investors Network, where he leverages his expertise in business development, networking, and investor relations to help entrepreneurs secure funding and scale their businesses. With a passion for connecting people and ideas, John plays a pivotal role in fostering strategic partnerships and guiding business owners toward sustainable success. In addition to his work with Angel Investors Network, he also owns and operates two other small businesses.

 

A Connector and Networking Extraordinaire, Business Coach/Consultant, and Inspirational Speaker, John is deeply committed to helping individuals and businesses achieve meaningful results. His mission is to empower entrepreneurs and leaders to create lasting impact through strategic growth, financial acumen, and powerful relationship-building.

 

John has trained with, been mentored by, and provided consulting services to some of the world’s top thought leaders in personal development and business transformation, including Jack Canfield (America’s #1 Success Coach and Founder of Chicken Soup for the Soul), Stephen Covey, T. Harv Eker, Bob Proctor, Blair Singer, Robert Kiyosaki, Neil Rackham, Marcia Wieder, and Roger (Bud) Seith. These experiences have shaped his ability to guide clients through personal and professional growth, helping them unlock their full potential.

 

Before joining Angel Investors Network, John took a sabbatical in 2002, living with his family in Norway, Portugal, and France—an enriching experience that followed 15 award-winning years in Silicon Valley. During his time in the tech industry, he worked for leading companies such as Lucent Technologies, Exodus Communications, Octel Communications, and Brady Corporation.

Meet Jeff Barnes

Jeff Barnes is a former US Navy Nuclear power plant operator on a Submarine, Navy diver, risk management director, technology enthusiast, business growth expert, advisor and management consultant. Mr. Barnes sits on the boards of startup companies, runs a venture fund, supports non-profits supporting military vets, and spends most of his time helping CEOs and founders of growing companies automate, systemize, and scale to 8 and 9-figure valuations.

 

With over 20 years of technology, systems, operations, and marketing experience, Mr. Barnes has advised over 1,000 companies, invested tens of millions in advertising campaigns, and helped companies generate over $1 billion in investment capital.

 

As the chairman of Angel Investors Network and founder of Digital Evolution Marketing Group, Mr. Barnes has worked with founders, entrepreneurs, and CEOs around the world to accelerate the growth of their businesses and achieve substantial exits. He’s a father, husband, veteran, business owner, advisor, and mentor, and his true passion in life his helping others achieve success, freedom, and autonomy in theirs.