05. Matt DiMauro, Vice President of Sales & Marketing at Fyzical.

Growing Your Franchise

On today’s show I talk to Matt DiMauro, Vice President of Sales & Marketing at Fyzical. Matt tells us about how he has grown the Fyzical franchise, and how he targets underserved markets, increases the value of service, and keeps clients and business owners happy.

Matt DiMauro does nothing slowly. He talks fast, moves quickly and is a get-things-done

rising star at one of the fastest-growing businesses in the region, Sarasota-based Fyzical.

More speed: On the question of does he lunch out or at his desk DiMauro replied: “Eating out during the week can be rather time consuming, so I typically eat lunch quickly at my desk unless I have a business luncheon scheduled.”

Fyzical, which is building a nationwide network of franchised physical therapy centers under one brand, grew revenue 70.2% last year, from $4.7 million in 2015 to $8 million. The company has grown from one location in 2013 to 260 today, and it ranked No. 156 on the 2017 Inc. 500 list of the fastest-growing companies nationwide.

An Akron, Ohio native, DiMauro proved himself early on with Fyzical, when he took over what was then a faltering two-location Fyzical physical therapy business in Fort Myers in 2014. Revenues had been falling there for three straight years. But under DiMauro the business shifted and went from $680,000 in revenue to more than $4 million in three years.

DiMauro says he keenly focused on getting more productivity out of physical therapists, and also instituted more efficiencies on scheduling and other non-medical parts of the business. He says one key move was to put proven theories into actual practice — not just talk about it.

A challenge early on: DiMauro supervised people both considerably older, and in a field, health care, he knew little about. The changes in the way they did business, says DiMauro, wasn’t an easy sell, at first. But the success and growth won people over. “I went to school to fix businesses,” he says, “while they went to school to help heal people.”


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