07. Christopher Locheed, Author and Host of Legends & Losers and producer of 6 Minutes of Legendary Podcasts.

Building a Unique Niche

On today’s episode, Laura speaks with Christopher Lochhead, author and the host of Legends & Losers and producer of 6 Minutes of Legendary Podcasts. Laura and Christopher talk about creating your niche by evangelizing the problem and then marketing the solution! The interview is full of so much valuable insight and information. Listen now!

Christopher Lochhead co-Authored the celebrated

“Niche Down: How To Become Legendary” By Being Different


Harper Collins’ “instant classic”

“Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”.

Christopher is a former three-time public company CMO, category designer and entrepreneur.


• He’s been an advisor, board director and/or investor to over 50 Silicon Valley startups.

• Served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B.

• In 2001, he co-founded marketing strategy consulting firm LOCHHEAD.

• In 1998, he was the founding CMO of Internet consulting firm Scient.

• Before that he was head of marketing at Vantive, a pioneer in customer relationship management software and a principal at consulting firm Always an Adventure.

• In 1989, with no other options he and his friend Jack founded Roger Pierce & Associates a computer consulting firm they named after a guy they made up to make it seem like an adult was in charge.

In 30 years he has:

worked with many great people, had wonderful mentors and coaches, started companies, designed new categories, raised capital, built brands, made a lot of friends, a few enemies, shipped new products, failed out of school at 18, became a public company CMO by 28, discovered he was dyslexic, gone public, bought and sold companies, crushed competitors, broken his nose surfing, cracked his arm skiing, co-authored a best selling book for Jack Welch’s publisher, gotten de-listed from NASDAQ, given hundreds of speeches, created a hit podcast, done business in over 20 countries, traveled millions of air miles, drank a little whiskey and a couple of beers, learned to take and throw a punch, and how to laugh about the whole absurd thing.

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