Product Marketing and a Better Business Model for Your Startup
On today’s episode, Laura speaks to Kris Gosser, CMO of Datica. On the show, Kris gives talks about his experience with startups and building a better business model, as well his insight on product marketing, rebranding, and building brand authority. Kris Gosser guides the revenue machine as Chief Marketing Officer at Datica, a growth-stage startup focusing on enabling the cloud for regulated industries. He started as a product leader in enterprise workflow automation before moving to the marketing side of the business. He likes to sit at the intersection of design, technology, and business to help craft empathetic products for markets in need. You can find him in Seattle enjoying what the Pacific Northwest has to offer.
