Tips and Tricks for a Successful Online Website

Brett FogleIt’s the year 2015, and although we aren’t driving around in flying cars as many thought we would be by this point in history, we are eating up one of the futuristic concepts people projected.

The Internet.

The Internet is everything. You can catch up with friends, shop, and check out what’s going on half way across the world in just a click of the mouse- amongst other things.

For business owners and entrepreneurs, the online world is something they have used to their advantage for years. They create websites, videos, and more to allow potential customers to one, easily find their business, and two, attract them to their product.

And honestly, a website is a MUST have if you want to be successful as a business owner or entrepreneur in this day and age.

Here are four ways you can begin to use the Internet to your business’s advantage.

1. RESEARCH PLATFORMS. There are numerous website platforms you can use to build your website. Do your research on which system will work best for you. If you’re using an off-the-shelf system that you’ll end up spending half of your time on just trying to figure out how to make it work, it’s time to consider something different. Time is your most valuable asset, don’t waste it using the wrong platform.

2. CUT DOWN ON OVERHEAD. If you’re spending hundreds of dollars per month on a platform that has all the latest “bells and whistles,” consider cutting your overhead by moving to a less costly system. Chances are, you are only using about 40 percent of all those fancy features anyways. Simplicity is sometimes best. It keeps your cost down and keeps customers from trying to perform rocket science just to purchase your product.

3. USE UPSELLS AND DOWNSELLS. A hefty mistake new online business owners or entrepreneurs make is not offering upsells or downsells. For upsells, once a customer has made their first purchase, they are far more likely to buy from you again. This is known as “consistency of commitment.” So, there is simply no better time than after they buy to offer them more. As for a downsell, statistics show that 65 to 85 percent of people visiting your order page abandon without buying. Try to reengage a customer before they leave. Find a way to offer them something else of different price- even a free trial- so that you can get them into your marketing funnel. Once they trust you, they will be back

4.UTILIZE SOCIAL MEDIA. These days, testimonials are almost clichĂ©. Potential customers don’t want to hear about some random person’s experience with your company, they want to hear it from people they know. Someone is more opt to buy something a friend, family member, colleague, or any other person in their circle is recommending. Find a way to get your customers talking and sharing their experience and opinion of your business and products to their social circles online.

By following these simple tips, online business owners and entrepreneurs can greatly increase their revenues- while slashing their expenses and overhead- by getting their business and products onto the Internet.

For more information about a simple platform that can help you achieve these goals without the headaches and hassles of other systems, visit www.Cydec.com

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John Reighard, Partner & EVP

John Reighard is a Partner at Angel Investors Network, where he leverages his expertise in business development, networking, and investor relations to help entrepreneurs secure funding and scale their businesses. With a passion for connecting people and ideas, John plays a pivotal role in fostering strategic partnerships and guiding business owners toward sustainable success. In addition to his work with Angel Investors Network, he also owns and operates two other small businesses.

 

A Connector and Networking Extraordinaire, Business Coach/Consultant, and Inspirational Speaker, John is deeply committed to helping individuals and businesses achieve meaningful results. His mission is to empower entrepreneurs and leaders to create lasting impact through strategic growth, financial acumen, and powerful relationship-building.

 

John has trained with, been mentored by, and provided consulting services to some of the world’s top thought leaders in personal development and business transformation, including Jack Canfield (America’s #1 Success Coach and Founder of Chicken Soup for the Soul), Stephen Covey, T. Harv Eker, Bob Proctor, Blair Singer, Robert Kiyosaki, Neil Rackham, Marcia Wieder, and Roger (Bud) Seith. These experiences have shaped his ability to guide clients through personal and professional growth, helping them unlock their full potential.

 

Before joining Angel Investors Network, John took a sabbatical in 2002, living with his family in Norway, Portugal, and France—an enriching experience that followed 15 award-winning years in Silicon Valley. During his time in the tech industry, he worked for leading companies such as Lucent Technologies, Exodus Communications, Octel Communications, and Brady Corporation.

Meet Jeff Barnes

Jeff Barnes is a former US Navy Nuclear power plant operator on a Submarine, Navy diver, risk management director, technology enthusiast, business growth expert, advisor and management consultant. Mr. Barnes sits on the boards of startup companies, runs a venture fund, supports non-profits supporting military vets, and spends most of his time helping CEOs and founders of growing companies automate, systemize, and scale to 8 and 9-figure valuations.

 

With over 20 years of technology, systems, operations, and marketing experience, Mr. Barnes has advised over 1,000 companies, invested tens of millions in advertising campaigns, and helped companies generate over $1 billion in investment capital.

 

As the chairman of Angel Investors Network and founder of Digital Evolution Marketing Group, Mr. Barnes has worked with founders, entrepreneurs, and CEOs around the world to accelerate the growth of their businesses and achieve substantial exits. He’s a father, husband, veteran, business owner, advisor, and mentor, and his true passion in life his helping others achieve success, freedom, and autonomy in theirs.